A Fresh Foundation: Building Trust Through Design
Desireé Edwards came to us after a frustrating experience with another web designer who was holding her previous site hostage. As the founder of J.A.D.E. Realty, a property management and real estate company in New York, she needed more than just a website—she needed a partner she could trust to deliver on their promises.
Beyond creating a functional website, we coordinated a brand photoshoot early in the project to capture professional portraits of Desireé. We designed the shoot around her natural, earthy aesthetic and selected wardrobe that would complement the website's jade green, black, and white color palette, creating a seamlessly cohesive brand identity.
Client
J.A.D.E. Realty
Package
The Essential
The Delivery
We integrated these custom portraits throughout the site, pairing them with clean typography, strategic spacing, and clear service descriptions. The design balances bold visual impact with intuitive navigation, making it effortless for property owners and tenants to understand J.A.D.E. Realty's comprehensive services and reach out for assistance. Every design choice, from the layout to the call-to-action placements, was crafted to guide visitors naturally toward contacting Desireé.
The Outcome
Real Estate, Real Results
We delivered a professional, user-friendly website that showcases J.A.D.E. Realty's comprehensive property management services. The cohesive visual identity—from custom photography to branded design elements—positions Desireé as the knowledgeable, reliable partner her clients need. Most importantly, we restored her confidence in the web design process and delivered the quality experience she deserved from the start.